Forrester CXSF

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This week I attended the Forrester CX conference at the Marriott Marquis, in SF.
With my mind still fresh with ideas, one thought, one deceptively simple thought, keeps circling back: Authenticity.

How will authenticity fit into this whole AI and machine learning , and what role, as a UX designer, am I supposed to play? What do I need to learn? How can I adapt to the changing landscape?

Will we teach empathy to the machines, or will they teach it to us?

Below are my notes from the event:



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