This week I attended the Forrester CX conference at the Marriott Marquis, in SF.
With my mind still fresh with ideas, one thought, one deceptively simple thought, keeps circling back: Authenticity.
How will authenticity fit into this whole AI and machine learning , and what role, as a UX designer, am I supposed to play? What do I need to learn? How can I adapt to the changing landscape?
Will we teach empathy to the machines, or will they teach it to us?
Below are my notes from the event: