Creative Solutions

for design challenges.

Welcome.

In a Nut Shell.

I bring a decisive mindset, a daring vision and both conceptual and practical tools to create meaningful and delightful digital experiences.

I have a unique skill set of design strategy, user research, information architecture, interaction design, and visual design that helps me envision holistic design solutions, and create compelling pieces that shift the focus from feature-driven to user centered design.

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What I Do.

I design simplicity.  Simplicity that meets expectations, does not overwhelm, presents the few right choices at the right time, matches the abilities of different users, and addresses the underlying problems with visual clarity.

I believe in a process that starts with the people I’m designing for and ends with delightful solutions that meet their needs.

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Any intelligent fool can make things bigger and more complex.

It takes a touch of genius and a lot of courage to move in the opposite direction.

- Albert Einstein

From my Blog.

An anacronistic place

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The trip feels long, I wonder how the experience could be designed to make it seamless. Purchasing a direct flight from San Francisco to Amsterdam did help with simplifying the experience: no need to roam between airports looking for your connecting flight. Packing everything in just one checked-in luggage, one carry-on, and one purse, takes […]

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